Portfolio
Someones have designed and produced thousands of projects over the years. Trip through the list below, or use the links at the right to view projects by category. We'll be adding items frequently, so check back often.
Smashing Type – online typographic resource
The team at Someone were instrumental in the development of this project along with a cadre of 40 contributors from around the globe. The concept was to explore and promote letterform art of all kinds. The launch site garnered 40,000 unique visits in the first month – so apparently we weren't alone in our love of letters. Click here to have a look at the archived version from 2001. We have a couple of articles in the can - so look out, Smashing Type may once again rise.
CA4IT – Interactive promotion
Everyone loves humor and cartoons, but not every company can effectively employ them. Before Someone, our core team produced this site as an early interactive promotion. The poignancy and fresh quality of the illustrations commissioned from Scot Ritchie, paired beautifully with the tone and attitude of the CA4IT identity of that time. Check out a demo version of the site.
Royal LePage Relocation Services – Direct Marketing Online
This site was built to tie in directly to a synchronized print-based direct marketing campaign. Deeper content and information was delivered online, which allowed the print pieces to be more promotional and inviting. The site was delivered via the Joomla framework to facilitate rapid deployment, and to provide the client with an easy to use, economical method to maintain and administer the campaign for the duration. Read the case study here, and feel free to visit the site here.
Royal LePage Relocation Services – Direct Marketing Program
This direct marketing campaign was developed to introduce re-branded Royal LePage Relocation Services to a highly targeted audience. Someone delivered a series of highest quality die-cut teaser mailers with interchangeable components for repeat mailings, and a high degree of uniqueness, while reinforcing brand message and audience connection, and leveraging a custom URL to provide deeper content and response tracking. Check out the site here, and the case study about this campaign here.
Royal LePage Relocation Services – Corporate Video
Someone developed this video piece to connect corporate brand development work across media. Created entirely in Flash with our creative, concept, script, commissioned voice-over, and custom soundtrack music. The piece debuted at industry trade shows and events in the US, and was then re-purposed for online distribution and linked connections to direct marketing campaigns. Check it out at the website.
Royal LePage Relocation Services – Collateral Materials
These materials tied into the corporate brand development Someone created for Royal LePage Relocation Services, allowing sales and senior executive to easily package and customize branded content for their clients and customers. With comprehensive typographic, graphic and colour palettes, online and in print, this design system continues to be extremely efficient and effective for communications in the two primary languages in Canada.
Royal LePage Relocation Services – Brand Collateral
Beginning in 2007, Someone developed this keystone of the Royal LePage Relocation Services brand initiative. Our goal was to present the company with attributes appropriate to underline their position as an industry leader – the most prominent Canadian provider in their field. Working from the ground up, Someone completely repositioned the RLRS corporate look and feel to reach their target audiences with clarity and direct messaging.
Royal LePage Relocation Services – Brand Guidelines 2008
Royal LePage Relocation Services assigned Someone this task: to present the brand development work we accomplished for RLRS over a tow year period in a single booklet appropriate for high level internal review. Crucial for effective brand roll-out, the booklet illustrates the extent and reach of the work, while it strengthens brand knowledge, alignment and support within the organization.
Manulife Investments – TRS Tax Calculator
These calculators are custom developed PHP/MySQL calculators. Produced for the team in Manulife Investments' Tax and Retirement Services (TRS) to enable sales representatives to produce quick tax calculations from local and remote locations. Someone developed this example for Quebec in both French and English, as well as versions for 2005 and 2006 for New Brunswick, Alberta, Manitoba, Saskatchewan, Ontario and British Columbia, incorporating province-specific data and tax rules.
Bower – Susan Bower, CMA website
Susan Bower – "Bower" – is a long-time associate and collaborator with Someone. Susan has worked with us many times as a client and a partner on several projects. She brings clarity of vision, accuracy and management finesse to every endeavor. This website design was developed as a bare-bones site which Susan could simply manage and maintain on her own, as needed. Check out a demo here (of particular interest is Susan's fantastic 2 Minute Needs Assessment – brilliant!)
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