Manulife Investments – Simplicity Statements
A key piece of the Simplicity launch for Manulife Investments, this statement presented the distinct up-market positioning of Simplicity and the over-arching Manulife Investments brand, in one of very few customer-facing situations encountered in the financial industry's business-to-business environment. Someone developed the standardized template to manage all conceivable scenarios for hard-coding into database delivery systems that output large volumes of personalized reports.