Fidelity Investments Canada – Creative System Overview
During her tenure as Creative Director at Fidelity Investments Canada, Deborah spearheaded a complete graphic overhaul, rebranding and repositioning the creative for use in collateral, print, outdoor and web. This was a fantastic opportunity, and a massive challenge, where years of experience and knowledge of the client and their business paid off. The brand materials and guidelines included a series of custom, proprietary photographs shot with photography by Robin Wong.