Someone News: Design, Events, Fine Press

Inclusive Crow Letterpress cards

Inclusive Crow is a new business, developed specifically to enable companies and organizations to build sustainable environmental initiatives. The owner Stacie Constantine, came to Someone looking for a visual identity that would clearly communicate her message, and would tightly integrate between her print and web communications.

Inclusive Crow business card

The business card is the launch element in the Inclusive Crow identity - printed by hand, on the Someone letterpress. For this identity we employed a typographic solution, combining modern faces selected to work together and deliver a high impact look for the business.

Paper selection was a key component of the identity development, requiring an environmentally sound choice, that would perform well on press. We selected Neenah Paper's Environment – using a coloured recycled stock from the line which would provide great performance and at the same time an extra colour in the palette. On press it was a great choice, with excellent hold-out and perfectly suited formation, taking the letterpress impression beautifully, delivering a crisp image with textural effect. Then, to further enhance the effect and contrast of the custom white colour for the script face, we ran the display type plate twice – a double hit with drying time in between runs to really 'pop' out the colour.

The next phase of our work takes the Inclusive Crow identity online, to be seen in a variety of direct marketing materials and in the Inclusive Crow website. Check back here for updates when we launch the site.

Add this page to your favorite Social Bookmarking websites
Digg!! Google! StumbleUpon! Twitter! LinkedIn!