Inclusive Crow Letterpress cards
Inclusive Crow is a new business, developed specifically to enable companies and organizations to build sustainable environmental initiatives. The owner Stacie Constantine, came to Someone looking for a visual identity that would clearly communicate her message, and would tightly integrate between her print and web communications.
The business card is the launch element in the Inclusive Crow identity - printed by hand, on the Someone letterpress. For this identity we employed a typographic solution, combining modern faces selected to work together and deliver a high impact look for the business.
Paper selection was a key component of the identity development, requiring an environmentally sound choice, that would perform well on press. We selected Neenah Paper's Environment – using a coloured recycled stock from the line which would provide great performance and at the same time an extra colour in the palette. On press it was a great choice, with excellent hold-out and perfectly suited formation, taking the letterpress impression beautifully, delivering a crisp image with textural effect. Then, to further enhance the effect and contrast of the custom white colour for the script face, we ran the display type plate twice – a double hit with drying time in between runs to really 'pop' out the colour.
The next phase of our work takes the Inclusive Crow identity online, to be seen in a variety of direct marketing materials and in the Inclusive Crow website. Check back here for updates when we launch the site.
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