Seeking the combined effect of careful design and integration of print, web and direct marketing, founder Alex Johnston of Provenance Regional Cuisine required a visual identity that would speak to his best customers and suppliers. We employed a series of agricultural engravings from our own collection of early 20th century copper and brass cuts combined with digital artwork (output as photo-polymer plates) for the hand-printed business cards, and extended into the identity online. For the story see: Provenance Regional Cuisine