Brand
Someone guides the development of your new brand identity from scratch or rejuvenates your current brand with cut-through precision and effectiveness.
Our brand experts have decades of experience facilitating in-house brand awareness workshops and seminars that result in establishing a strong base for your cohesive identity, informed by your company’s own in-house brand intelligence.
The following examples demonstrate the effects of this process.
Stewart Goodyear is a concert pianist booked years ahead, performing world-wide to thrilled audiences and rave reviews. Creating Stewart’s web site for launch in January 2011, Someone regularly evolves Stewart’s visibiity strategy online, maintaining updates to capture and share buzz, performance schedule, and social media connections.
Debby Shapiro Propp needed an identity that would position her firm's legal services as formidable, professional and accessible. Someone employed Gill Sans light for its stylish attitude and precision connotations. For the story, see Case Study.
Seeking the combined effect of careful design and integration of print, web and direct marketing, founder Alex Johnston of Provenance Regional Cuisine required a visual identity that would speak to his best customers and suppliers. We employed a series of agricultural engravings from our own collection of early 20th century copper and brass cuts combined with digital artwork (output as photo-polymer plates) for the hand-printed business cards, and extended into the identity online. For the story see: Provenance Regional Cuisine
Someone worked with The Union Yoga Centre founder Maggie O’Connor to give her recently launched gift store an identity in Cabbagetown and online.
Someone's solutions create return clients! For several years in a row, Someone's design solutions have promoted the profile of The Daniel Wealth Management Group, now with RBC Dominion Securities Inc. In 2009, we worked with Glen's office to create a fabulous six colour brochure, replete with information inserts to target specific audiences. For the whole story, and Glen's view to Someone's work, check out the Case Study.
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