Alex Napier of Island School Group came to Someone in the summer of 2010 looking for the creation of a large typographic poster that would stand out as something completely unique and cut-through.

Printed from a piece of cardboard cut on an angle, and mounted directly onto bed-plate, the texture in the pink background block was created by the flutes within the cardboard, delivering connotations of hand-made and industrial. The type: one of Someone's largest wood type with hand set Jefferson Gothic. Take a look at the full story here.