Diane Penwill

director of strategic communications, marketer, writer, and creative

She thinks out of the box, and finds radical new solutions to complex problems.

Diane is an accomplished senior marketer with hands-on experience in marketing, advertising, interactive & direct/CRM, branding and strategic planning, in retail, financial, beverage alcohol & other industries - in Canada & the U.S. She is a creative thinker who combines vision with the practical implementation of ideas and a writer who provides the words to express them. Her strategic insight, intuitive understanding of the creative process, and ability to articulate her vision greatly enhances results.

Diane has worked on many successful product launches & branding projects while she was Creative Services Manager at IA Clarington, Account Director at Brandworks, Group Marketing Manager at TD Bank, Senior Marketing Manager at Manulife, and Director of Marketing & Communications at CIBC Mellon. She is no stranger to bringing action plans out of the board room.

Diane recently completed the 2009-2011 Ontario Wine Awards/Sip & Savour Ontario Marketing Plan, working with wine marketers, industry stakeholders & government partners. She does consulting work with other companies in the wine industry as well as with financial services, retail clients, and advertising agencies.

Diane is also a seasoned part-time travel writer who has had her work published in national newspapers. Her interest in travel has led her to work throughout many countries, with organizations such as Accion International and World Wildlife Fund, and she is studying Spanish.

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