Portfolio
Someones have designed and produced thousands of projects over the years. Trip through the list below, or use the links at the right to view projects by category. We'll be adding items frequently, so check back often.
Fidelity Investments Canada – Creative System Overview
During her tenure as Creative Director at Fidelity Investments Canada, Deborah spearheaded a complete graphic overhaul, rebranding and repositioning the creative for use in collateral, print, outdoor and web. This was a fantastic opportunity, and a massive challenge, where years of experience and knowledge of the client and their business paid off. The brand materials and guidelines included a series of custom, proprietary photographs shot with photography by Robin Wong.
PWAC – Guide to Roughing it in the Market
This book was designed at Someone in 2003 for the Periodical Writers Association of Canada. It was our first complete book designed at Someone, though our previous work in publishing is decades deep. The book was printed by our esteemed colleagues and good friends at Coach House Press in Toronto. PWAC is now the Professional Writers Association of Canada and continues to market the title online at LuLu.com
Manulife Investments – Corporate Pocket Folder
These pocket-folders were produced as a component of the Manulife Investments brand collateral. They were designed to be extremely versatile while at the same time projecting a strong, confident brand. At times these were used to contain any number of ongoing campaign materials, so it was crucial that the 'look' would be compatible with any other promotional or corporate programs.
Manulife Investments – Generation Wave Mailer Wrapper
A component of the Manulife Investments brand roll-out, these wrappers were created to serve as high impact mail-masks. Shipped with specific mailer content to advisors on a regular basis, these covers allowed the fund managers to focus attention on new products and services.
Daniel Advisory Group
With multiple marketing challenges facing his business, Glen Daniel of Daniel Advisory Group asked Someone to produce this key piece of collateral to quickly and effectively communicate a distinct, clear voice in a field clouded with rehashed ideas and ineffective branding. This elaborate, specialty-printed piece was developed to cut through marketing and promotional noise in the sector, presenting the Daniel Advisory Group as an important element of the TD Waterhouse team.
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